Usability Testing Report — H&M Application Redesign
Background
H&M has many users where some of them have problems about User Experience. As a UX Designer, I want to evaluate the new design with a predefined solution that is made easier for the user to use the application.
Objective
- Find out how users behave when using the application “H&M” in the new design.
- Find out what the difficulties the users in the new design.
- Find out how users feel after using the new design.
Methodology
Qualitative — In-Depth Interview
User Participant
5 people
Sample Specification
- Users who have used the H&M Application in the last 3 months
- Nationwide
- Man/Woman
- 21–32 years old
Testing
Task 1
Search clothes by gender on the homepage.
Scenario 1
Imagine you want to buy a new dress and you filter by gender to display clothes according to your gender.
All participants have completed task 1 easily. There were no difficulties from the participant, the participant immediately chooses the appropriate gender. The search column on the homepage, also makes it easier for participants to find the clothes they are looking for.
Task 2
Search for clothes by-products on the item page.
Scenario 2
Imagine you want to buy a new T-Shirt, and you are interested in H&M T-shirts. Tell me how do you search for the T-shirt your need?
All participants can complete task 2 easily. Participants directly select the banner they want and begin to search and scroll the page to find their desired items easily and also they can choose the size, color and read the description below the item.
Task 3
Search for clothes by search field
Scenario 3
Imagine that you are looking for clothes but you want to save time by going directly to the search field and searching for the keyword “T-Shirt”. Tell me how to do this?
With the search column on the homepage, it can make it easier for participants to directly search for the intended item. participants also find it helpful to have a search history. there are no difficulties experienced by the participants.
Task 4
Add item to your shopping cart
Scenario 4
Imagine that you have already decided what clothes you want to buy. You see photos of the product and are interested in adding it to the cart. Tell me how to do this?
After selecting the items that participants want, they will definitely see the photos and descriptions provided. Participants had no difficulties with the new user interface, they found it helpful to group descriptions with the expand column. The participant was also helped by the availability of “Other Also Bought” section.
Task 5
Go to the shopping cart
Scenario 5
Imagine you want to see the list of items you choose to pay on your cart or you want to delete or save. How to do this?
After selecting the desired item, the participant goes to the cart page, some participants immediately choose to checkout and some edit the item they have selected, and some delete it to cancel the purchase of the item. none of the participants had difficulty with the new UI.
Conclusion & Testing Result
From the usability testing that has been carried out by all participants, there were no difficulties during the test. The new user interface gets good results and feedback for later development. That’s because I took the main problem in the h&m application and provided the right solution to be implemented so that the user experience could be easier. Do not deny, there are still many shortcomings that must be improved for the h&m application to be even better because there must be new opportunities to be developed.
